JUSTBAAT

Video creation is expensive, it requires both capital investment (equipment, studio), operational investment (People, location, etc.) and time Creating one Minute of content in India would cost ₹5000-8000, in the USA this cost will be 5X; average creation time is 30-60 minWith Justbaat, one min of video costs less than ₹5 to make & is ready in a few minutesJustbaat’s AI platform automates the creative Ops - Scripting, Storyboarding, Video creation (Avatar and Non avatar), Animations, Title, Description and SEO of the videos. Using just raw text, creator teams can create Anchor front videos, Reels, and multilingual videos instantlyCurrently focused on News & Media space as first focused GTM. Plans to get into other spaces soon.Live with India's biggest media house - The Times Group ($90K projected ARR). Also live with one of the biggest Hindi media house - Amar Ujala ($24K projected ARR) & ABP Network ($70K projected ARR) Current target geographies - MENA, SEA & IndiaHindustan Times, Khaleej Times, Gulf News expected to launch this quarter

Shaurya Rao Nigam

Amandeep Kamboj

VentureGarage

Umang Kumar

Akash Gupta

Vertical Focused v/s Horizontal Application

AI will have two kinds of companies.

1. Tech companies building AI tech

2. Vertical focused application of AI tech

Horizontal applications are lame hybrid between the above.

JustBaat's first GTM is focused on a single vertical. They have gone deep into solving for the News and Media space, which gives them a competitive edge over their competitors.

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Language Focused

Most AI application companies are English focused.

JustBaat has Vernacular focus. Hindi is currently live. Going live on Bengali,Marathi and Gujarati soon. South Indian Languages next. English only for International clients.

Have AI models trained on vernacular languages will be a moat.

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Huge potential to move up the chain

Usage - Currently started with Web & Social media videos. Soon to move to TV broadcast between non peak hours & then into Peak hours as well.

Geography - Currently live in India. Next target is Middle East and South East Asia as these markets are not focus areas for western companies.

Verticals - Focused now on News & Media. In future Lifestyle, Health, Prop-tech, Auto & Ed-tech as well.

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Opportunity to get in early

With Subscription revenue starting from April 2023, their SaaS model has kicked in now. The company is at a breakout stage with a lot of new potential high LTV contracts (TOI, HT, Khaleej Times, Gulf News Etc).

JustBaat is coming to us a great valuation of $4 mn.