[Redacted]

B2B grocery start-up co-founded by the ex-founder of a grocery start-up last valued at $31 mnproposition: [redacted] has its own technology and a franchisee network of digitised mom-and-pop stores.

It will enable access to fresh fruits and vegetables straight from the farm at competitive prices. Users of [redacted] app can access the platform through any medium – call, message, online or offline–across its network of mom-and-pop stores. Purchase of fruits and vegetables continues to be a high touch and feel category and is a highly fragmented market. At present, 90% of this market is still offline. Further, mom and pop owners have to wake up at 4 AM to go to the mandis and source produce for everyday sale. We look to help shop owners from such inconveniences, improve efficiencies and costs.

Undisclosed

Undisclosed

Huge Market. 90% of fresh fruits and vegetable sales even in tech first cities like Gurgaon & Bangalore is currently offline. $30-40 Billion market for top 50 cities in India. Out of this 95%+ is till offline. Best way to play F&V business is to enable local vendors and not replace them. Solid Offering!

‍

- Support local vendors without replacing them.

- Enhance sorting skills through improved sourcing.

- Minimise wastage through data science and provide superior buying experience.